No matter the business, distributing leaflets is a very effective and relatively low-cost way of marketing. It creates more brand recognition and sales for your business in a short period. By distributing leaflets regionally, you can increase the attention value even further.
But to get the most impact from them, you need a solid leaflet distribution strategy. While planning to distribute leaflets, the first thing that will come to your mind is, “how much will it actually cost?” “How much to deliver 1000 leaflets for my business?”
Leaflets and flyers are the most cost-effective way of advertising for any business. Flyer distribution allows you to target specific residential households and localise your content. Here I’ll give you a rough idea of leaflet distribution cost.
Leaflet Distribution Cost Per 1000 For Small Businesses In The UK
So, how much does it cost to deliver 1000 leaflets in the UK?
The average cost of leaflet distribution around the country goes somewhere between £60-70 for 1000 leaflets. Different companies have different packages.
For example, Leaflet Distributing is a professional leaflet distribution company based in London. They hold years of experience in leaflets, flyers, and brochure distribution in London and surrounding areas. You can expect to take your business to reach the right audience in the most cost-effective ways. Be it 1000 or 10000, A6 or DL, they ensure cost-effectiveness at every level and size. On average, their leaflet distribution price is around £65 for every 1000 leaflets. As this is quite competitive, expect to have it on other companies as well.
How Soon Deliver 1000 Leaflets?
One distributor usually delivers around 1,000 leaflets in a day (7-8 hours at best). This is based on a city area where the houses are terraced, and there is little walking between letterboxes. But if one has to cover a more extensive area, the time limit will increase.
3 Ways You Can Distribute Leaflets
Firstly, you need to choose the best company to distribute your leaflets. This is necessary if you want the whole process to go smoothly. Google ‘leaflet distribution in London’ to get an overview. You’ll get search results for leaflet distribution companies near you. Most of them offer these three primary distribution processes—
Door-to-door
The traditional way to get a leaflet and flyer into your customers’ hands is via their letterboxes. Statistics say that 60.5% of families will read a leaflet posted through their door.
Before choosing the door-to-door method, consider a few things. For example, location, cost, and local press.
You need to target a specific street or area. Check if the company delivers to those particular areas. Check whether they have slightly cheaper price plans for your designated location. Also, you can distribute your leaflets inside the local newspapers delivered to the houses.
Face-to-Face
Your leaflets and flyers are shoved right into the hands of potential customers. There are some things to consider when distributing leaflets face-to-face. Consider spreading the leaflets in public places during the rush hours.
Usually, the distributor gives a little sales pitch or answers questions regarding your business while handing out your flyers in a face-to-face situation. It is an added benefit because it helps spread word of mouth. Consider distributing leaflets on special occasions when lots of people are on the streets. By doing this, it is more likely to hit your target customers.
Business-to-business
It makes more sense to deliver your products and services directly to other businesses than distribute them to residential households. There are mainly two things to consider for doing this.
Targeting specific demography, for example, people who work in a particular sector can be fruitful. Distribute handouts to public places like libraries, doctor’s surgeries, and sports centres. Share your leaflets with businesses you expect your target audience to use. For example, clinics, railway stations, or beauty parlours.
Or, you can hang your leaflets and flyers up on the waiting room walls of corporate offices. Brochures and flyers are revisited by someone 3.6 times on average.
How To Find A Cheap Leaflet Distribution Company For Your Small Business?
There are countless benefits of hiring a leaflet distribution company. With the help of professional leaflet distributors, you might experience the sales of a fortune. Not to mention the level of brand reputation you will achieve in a short period. So, without sticking to how much to deliver 1000 leaflets, look more into the benefits. Below are some tips to find out reliable leaflet distribution company.
Have a clear goal in mind
Before choosing a leaflet distributing company for your business, have a clear plan for what, where, and how you want them to do it.
Find out all the local leaflet distribution companies near you and compare their services. Search with the keywords “leaflet distributing companies near me” on Google. Make a list of all the results and visit each of their sites. Pick one local leaflet distributing company among them.
Check reviews on their customer service
Check their reviews to find out how well they deal with customer service. Carefully scan the reviews and check their authenticity.
Check how well you get along by conversing with the team on their website. Be clear and concise. Tell the company what you need in exact words. Ask them if they will collect your leaflets and flyers. Or, will you have to send them over? Notice if they reply with credibility. If you’re confident, then go ahead with the conversation.
Check if their level of competency meets your requirements
Their level of competency must match your needs. Ask them if they perform a spot check to ensure their delivery staff is doing their work correctly. Find out the minimum or maximum quantity of leaflets they can deliver for you.
Request a quote
If all other points are checked, ask them about their leaflet delivery prices. Ask for a free, no-obligation quote; then compare the prices and services all of them are offering. Only then will you be able to choose the best one that meets your needs and budget. Finally, make a deal.
To Conclude
I hope you got your answer to how much to deliver 1000 leaflets. Now go ahead and make a contract with your favourite leaflet delivery company to help your business rise high! Wish you the best of luck!